Asked by Alvin Sebastian on Apr 27, 2024
Verified
Treating entire populations of people as potential customers for specific products is known as niche marketing.
Niche Marketing
A marketing strategy that focuses on a specific segment of the market, catering to a unique demand or target audience with specialized products or services.
Entire Populations
Refers to all members within a specified group or category without exception.
- Understand the importance of niche marketing and how it differs from mass marketing.
Verified Answer
DA
David ArimaMay 01, 2024
Final Answer :
False
Explanation :
Niche marketing targets a specific segment of the market rather than the entire population, focusing on specific needs, preferences, or demographic characteristics.
Learning Objectives
- Understand the importance of niche marketing and how it differs from mass marketing.
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