In the _____ to market segmentation,a company develops one marketing strategy for a single market segment.

A) mass market approach
B) total-market approach
C) differentiated approach
D) multi-segment approach
E) concentration approach

In the concentration approach to market segmentation, a company focuses its efforts on a single market segment, developing one marketing strategy specifically tailored to meet the needs of that segment. This approach contrasts with strategies that target multiple segments or the entire market.