Traditionally, marketers have seen the role of ________ as generating short-term results, whereas the goal of ________ was to lead to long-term results.

A) public relations; institutional advertising
B) advertising; personal selling
C) sales promotion; advertising
D) advertising; public relations
E) corporate blogs; public relations

Sales Promotion

A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.

Institutional Advertising

A form of advertising aimed at promoting an organization's image, ideas, or philosophies rather than selling a specific product or service.

Public Relations

The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.