Marketers would use a ________ to set a baseline measure in order to evaluate an advertising campaign.

A) recall test
B) posttest
C) recognition test
D) Kred score
E) pretest

Recall Test

A measure of how well a person remembers information or content, often used in marketing to assess the memorability of advertisements.

Recognition Test

A method used to assess individuals' ability to recognize previously encountered material.

Kred Score

A measure of social media influence and outreach based on one's ability to inspire action within networks.