Asked by SeLva MaLaR Prakash on May 31, 2024

verifed

Verified

Special in-store displays for magazines and chewing gum are most likely to be effective if located

A) near the entrance to the store.
B) near the restrooms.
C) along the aisle or wall to the far right of the customer as he or she enters the store.
D) near the checkout counter.
E) in the window at the front of the store.

In-Store Displays

Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.

Checkout Counter

A designated area in a retail store where customers pay for their goods.

Store Entrance

The main access point for customers to enter a retail establishment, often designed to attract attention and encourage entry.

  • Become aware of the role that sales promotion plays in the development of marketing strategies.
verifed

Verified Answer

ZK
Zybrea KnightJun 05, 2024
Final Answer :
D
Explanation :
In-store displays for magazines and chewing gum are most likely to be effective if located near the checkout counter where customers are waiting in queue and may browse through them while waiting.