Asked by Kaleb Shamburg on Jun 17, 2024
Verified
Nancy wrote an essay on her summer vacation and sent it to the local paper in the hope of winning a prize for best writing. This is a
A) loyalty program.
B) contest.
C) deal.
D) premium.
E) sweepstakes.
Loyalty Program
A rewards program offered by a company to customers who frequently make purchases to encourage continuous buying.
Sweepstakes
A promotional drawing in which prizes are given away at no charge to the participants.
Contest
A competition where individuals or groups participate to win a prize or recognition by meeting or surpassing a specific challenge.
- Realize the impact of sales promotion on strategic marketing planning.
Verified Answer
Learning Objectives
- Realize the impact of sales promotion on strategic marketing planning.
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