Asked by Nazmi Olcar on May 01, 2024
Verified
To show the strength of a plastic pallet, the salesperson asked the prospect to step into the parking lot. Once they were in the parking lot, the salesperson laid a pallet on the ground and drove his car across the pallet. Then he got out of the car and asked the prospect to examine the pallet for cracks or breaks. This theatrical presentation of a product's feature is called a(n) :
A) dramatization.
B) analogy marketing.
C) FAB testimonial.
D) prestige proof statement.
E) autosuggestion.
Dramatization
A technique in advertising or presentations that uses dramatic elements to capture attention and convey a message in an impactful way.
Prestige Proof Statement
A marketing or sales statement that is designed to associate a product, service, or company with high status, credibility, or quality in the minds of potential buyers.
Analogy Marketing
A marketing strategy that involves drawing comparisons between similar concepts, products, or services to explain or promote a product.
- Fathom the significance of visual aids, demonstrations, and theatrical methods in constructing persuasive sales narratives.
Verified Answer
Learning Objectives
- Fathom the significance of visual aids, demonstrations, and theatrical methods in constructing persuasive sales narratives.
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