Asked by TEDDY VELISSARIS on Jul 16, 2024
Verified
The text lists five psychological factors that can influence purchase decisions. List and give an example of each.
Psychological Factors
Elements that impact consumer behavior and decision-making, including attitudes, perceptions, and motivations.
Purchase Decisions
The process by which consumers decide what, when, and how to buy a product or service.
Psychological
Refers to the mental and emotional state of an individual, stemming from the brain's function and affecting behavior and perception.
- Describe the constituents and value of attitudes in the context of consumer choices.
Verified Answer
Learning Objectives
- Describe the constituents and value of attitudes in the context of consumer choices.
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