A primary application of functional theory to the strategic positioning of products is:

A) that everybody uses functional theory for decision making.
B) in many cases, a particular function will dominate a consumer's need.
C) that functional theory is more valid and reliable as a predictor of consumer needs than other models.
D) harmful to the development of favourable product associations.

Functional Theory

A theory that attempts to explain why certain behaviors, structures, or institutions exist based on the functions they perform.

Strategic Positioning

The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.

Consumer Needs

Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.