Asked by Jacob Thomas on Jul 22, 2024
Verified
An attitude is best defined as a(n) ________.
A) internal state that drives us to satisfy needs
B) lasting evaluation of a person, object, or issue
C) change in behavior caused by information or experience
D) set of psychological characteristics that consistently influence a person's responses
Attitude
A person's feelings, beliefs, and behaviors toward a particular object, person, thing, or event, often guiding their choices and actions.
Lasting Evaluation
Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.
- Explain the concepts of attitudes, perceptions, and heuristics in consumer behavior.
Verified Answer
LT
Laura ThompsonJul 23, 2024
Final Answer :
B
Explanation :
An attitude is a lasting evaluation of a person, object, or issue that guides our thinking, feeling, and behavior towards them. It represents our overall positive or negative feelings towards something, and helps us make sense of the world around us. Attitudes can be shaped by past experiences, cultural norms, values, beliefs, and social influences.
Learning Objectives
- Explain the concepts of attitudes, perceptions, and heuristics in consumer behavior.
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