Asked by Courtney Mowat on Jun 30, 2024
Verified
The subject line of a sales message should typically contain sensational words.
Subject Line
The headline or title that identifies the topic or purpose of an email or document.
Sales Message
Advertising or promotional content designed to influence the buying behavior of potential customers towards a product or service.
Sensational Words
Words designed to evoke strong feelings or emotions, often used to attract attention or to exaggerate.
- Understand the classifications of appeals in sales and marketing activities.
Verified Answer
JW
Jessica WatsonJul 06, 2024
Final Answer :
False
Explanation :
A sales message subject line should grab the reader's attention, but it should not be misleading or contain false claims. Sensational words may come across as untrustworthy or clickbait, leading to a lower open rate and less effective communication. The subject line should accurately convey the content of the message and entice the reader to open it.
Learning Objectives
- Understand the classifications of appeals in sales and marketing activities.
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