Asked by maggie Radziszewski on Jul 19, 2024

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The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.

A) ethos
B) pathos
C) logos
D) hamartia
E) grandiose

Emotional Appeals

Persuasive techniques that attempt to influence an audience's feelings to inspire a desired reaction or decision.

Aristotle

An ancient Greek philosopher and scientist whose work covers various knowledge areas, including metaphysics, ethics, and logic.

Pathos

An appeal to emotion in rhetoric or literature, aiming to persuade or move the audience through feelings and passions.

  • Determine the categories of appeals employed in sales and marketing.
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MI
Misbah IntisarJul 22, 2024
Final Answer :
B
Explanation :
The persuasive appeals based on emotions are referred to as pathos according to Aristotle's rhetorical theory.