Asked by Ashton McGinn on Jun 28, 2024
Verified
When businesses support cultural or sporting events, such as Red Bull Air Race, this is known as cause-related marketing.
Cause-Related Marketing
Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.
- Separate and categorize distinct advertising techniques and plans.
Verified Answer
MC
morgan cancellarichJun 29, 2024
Final Answer :
False
Explanation :
This type of sponsorship is known as event marketing or sponsorship marketing, where businesses support events for promotional benefits rather than directly supporting a cause or charity, which would be cause-related marketing.
Learning Objectives
- Separate and categorize distinct advertising techniques and plans.
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