Asked by Liana Dimarco on Mar 10, 2024
Verified
A) the people for whom the message was originally intended.
B) the people with the most buying power.
C) consumers who are capable of discerning value.
D) consumers who have purchased the firm's products in the past.
E) the most diverse market segment.
IMC Message
Integrated Marketing Communications message, which aims to ensure consistency of the message and the complementary use of media.
Receivers
In communication, the individuals or groups who decode and interpret the message sent by the sender.
Message Was Originally Intended
Refers to the initial purpose or intended communication that a sender aimed to convey to the receiver before any potential alterations or interpretations.
- Understand the process through which integrated marketing communications strengthen and elaborate the central message over several channels.
Verified Answer
Mar 10, 2024
Learning Objectives
- Understand the process through which integrated marketing communications strengthen and elaborate the central message over several channels.
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