The sender of an IMC message hopes the receivers are

A) the people for whom the message was originally intended.
B) the people with the most buying power.
C) consumers who are capable of discerning value.
D) consumers who have purchased the firm's products in the past.
E) the most diverse market segment.

IMC Message

Integrated Marketing Communications message, which aims to ensure consistency of the message and the complementary use of media.

Receivers

In communication, the individuals or groups who decode and interpret the message sent by the sender.

Message Was Originally Intended

Refers to the initial purpose or intended communication that a sender aimed to convey to the receiver before any potential alterations or interpretations.