The cost of communicating directly with a potential customer through personal selling is low compared with other forms of promotion.

Question

amarylice anderson · Accepted Answer

Final Answer : False, Explanation :  Personal selling involves face-to-face interactions with potential customers, which requires a significant investment of time and resources. This makes personal selling more expensive than other forms of promotion such as advertising or public relations, where a message can be broadcast to a large audience at a relatively low cost.

The cost of communicating directly with a potential customer through personal selling is low compared with other forms of promotion.

Definitions

Learning Objectives

Learning Objectives

Related questions