Asked by Demia Kelly on Jul 13, 2024
Verified
Each element of an integrated marketing communication (IMC)strategy must have a well-defined purpose and support, and extend the message delivered by all the other elements.
Integrated Marketing Communication (IMC) Strategy
A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.
Well-Defined Purpose
Refers to a clear, specific, and explicit goal or objective that guides an action, project, or strategy.
- Understand how integrated marketing communications support and extend the core message across different platforms.
Verified Answer
AS
Aahundra Shepherd
Jul 17, 2024
Final Answer :
True
Explanation :
This statement is true as it is a fundamental concept in IMC. Each element such as advertising, public relations, personal selling, direct marketing, and social media should work together in a cohesive manner to achieve a common goal and enhance the overall effectiveness of the campaign. The message should be consistent across all channels to create a holistic brand experience for the target audience.
Learning Objectives
- Understand how integrated marketing communications support and extend the core message across different platforms.
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