Establishing the right price for a good or service at an appropriate level of production is a critical component of the marketing mix.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically includes product, price, place, and promotion.

Right Price

The optimal price point that balances profitability with customer satisfaction and demand, taking into consideration the cost of production, market conditions, and competition.

Appropriate Level

The suitable or right level or position for a specific purpose, often within an organizational or system context.