Asked by Antouny Ebeid on Jul 16, 2024
Verified
The ________ ________ is a marketing strategy that reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs and wants.
Marketing Concept
A business philosophy suggesting that success is achieved by focusing on the needs and wants of target markets.
- Understand the purposes of customer relationship management (CRM) and how it contributes to the improvement of business metrics.
Verified Answer
SU
Learning Objectives
- Understand the purposes of customer relationship management (CRM) and how it contributes to the improvement of business metrics.
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