Asked by Monika Gupta on Jun 19, 2024
Verified
The central route to persuasion __________.
A) is more likely to be used if the issue involved is important to us
B) is more likely to be used if we are not distracted by other concerns
C) relies primarily on the source and context of the message rather than on its content
D) both a and b
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the quality of its arguments.
Persuasion
The act of convincing someone to do or believe something through reasoning or argument.
- Familiarize with the processes and effects of diverse persuasion tactics.
Verified Answer
KS
Kumar SelvamJun 23, 2024
Final Answer :
D
Explanation :
The central route to persuasion is more likely to be used if the issue involved is important to us and if we are not distracted by other concerns. It relies primarily on the content of the message, rather than just the source and context.
Learning Objectives
- Familiarize with the processes and effects of diverse persuasion tactics.
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