Asked by Ashley Menominee on May 14, 2024
Verified
Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.
A) production; marketing
B) marketing; production
C) the CEO; middle management
D) top management; frontline employees
E) finance; marketing
Marketing Plans
Detailed, strategic documents that outline the marketing efforts intended to achieve business goals over a specific period.
Top Management
The highest level of management in an organization, responsible for setting policies, making strategic decisions, and overseeing all operational activities.
- Comprehend the principle of marketing implementation and its importance.
- Determine the contribution and effects of frontline staff in executing marketing strategies.
Verified Answer
NS
Nurul SurfinaMay 20, 2024
Final Answer :
D
Explanation :
Marketing plans are typically created by top management or the marketing department, but the actual implementation of these plans is carried out by frontline employees who interact directly with customers and execute the day-to-day operations.
Learning Objectives
- Comprehend the principle of marketing implementation and its importance.
- Determine the contribution and effects of frontline staff in executing marketing strategies.
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