Enrico owns a small grocery store. He has heard about the marketing concept and he thinks he should implement it in his store. What is the marketing concept? What are some things Enrico can do to implement this concept in his grocery store?

The marketing concept is the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs. The marketing concept is characterized by a customer orientation, which stresses the idea that everyone in a firm should assess, then satisfy, a consumer's needs. Enrico might implement this by making sure his cashiers are friendly and helpful when checking out customers; that the managers of each department are available to answer customer questions and make sure that products are stocked properly; by keeping costs down so that his prices remain competitive; and by having a friendly and helpful customer service staff. Additionally, Enrico might want to offer a loyalty program for his customers, offer to help customers put groceries in their cars, or even offer to deliver groceries to customers.