Many small businesses whose competitors are national franchises advertise "we are locally owned" or "we have been here since 1951." This is part of these firms'

A) business mission.
B) market segmentation strategy.
C) positioning strategy.
D) customer excellence strategy.
E) target market.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in the minds of target customers, distinguishing it from competitors.

Customer Excellence Strategy

A business approach that focuses on providing outstanding customer service and value to achieve loyalty and superior customer satisfaction.

Locally Owned

Businesses that are owned, operated, and situated within a specific local community or area.