Some brands encourage events to build connections between users. What type of brand approach is this?

A) Cultural
B) Relational
C) Communal
D) Personality

Build Connections

The act of establishing relationships or linkages between people, brands, or ideas for mutual benefit or communication.

Events

Activities or occurrences that take place at a specific time and place, often significant in nature.

Communal

Refers to the shared characteristics and values of a group, often fostering a sense of community and collective identity.