Social media firms help marketers connect with their customers by

A) helping firms appear more "hip" to customers.
B) helping to facilitate content sharing and interpersonal interactions.
C) helping firms establish an Internet presence.
D) allowing customers to search for products more easily.
E) allowing firms to capture customer information.

Social media firms provide platforms for content sharing and interpersonal interactions, which can help marketers connect with their customers on a more personal level. This can lead to increased brand loyalty and more effective communication between companies and their customers. Although social media can also help firms establish an Internet presence, appear more "hip," capture customer information, and allow customers to search for products more easily, these benefits are secondary to the primary goal of fostering connections between companies and customers.