What are the main ways brand managers can use Twitter?

With the 280-character limit on tweets, brand managers cannot expect extensive comments on their brands. But they can use social media management tools like TweetDeck or HootSuite to see what Twitter users are saying-good and bad-about both their own brands and competitive ones. They can then respond to the negative comments and retweet the positive ones. Managers can also use interactive video and live video features on Twitter to get users engaged with their brands. Brand managers can utilize several strategies for listening to and interacting with current and potential consumers using Twitter. For example, they can generate brand buzz by developing an official Twitter profile, recruiting followers, and showing photos and videos of their products. They can also follow the Twitter profiles that mention their product and monitor what is being said, responding to user criticisms to develop happier customers. Finally, they can tweet and video stream on topics that provide information of value to their consumers.