Describe the two factors that are used to classify social media.

Social media can be classified based on two factors.: (1) Media richness involves the degree of acoustic, visual, and personal contact between two communication partners-face-to-face communications, say, being higher in media richness than telephone or e-mail communications. The higher the media richness and quality of presentation, the greater the social influence that communication partners have on each other's behavior.
(2) Self-disclosure comes from individuals' desire, in any type of social interaction, to make a positive impression to achieve a favorable image with others. This favorable image is affected by the degree of self-disclosure about a person's thoughts, feelings, likes, and dislikes-where greater self-disclosure is likely to increase one's influence on those reached.