Single segments are more likely to split into multiple segments during the growth stage of the product life cycle as customer needs become increasingly specific.

Single Segments

Targeting a marketing strategy or campaign toward a specific, narrowly defined segment of the market, allowing for a more focused and personalized approach.

Growth Stage

A phase within the product life cycle characterized by rapid market acceptance and increasing profits.

Product Life Cycle

The sequence of stages from introduction to growth, maturity, and decline that a product goes through during its time on the market.