Asked by Nathan Ayers on Jun 10, 2024
Verified
Which of the following is NOT a characteristic included in Kano's model of customer satisfaction?
A) delighters
B) must haves
C) reliability functions
D) performance factors
Kano's Model
Kano's Model is a theory for product development and customer satisfaction that classifies customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse, to prioritize features.
Customer Satisfaction
The measure of how well a company's products or services meet or exceed customer expectations.
Delighters
Features or elements of a product or service that exceed customer expectations, leading to high satisfaction and loyalty.
- Identify variables that affect consumer behavior and market segmentation through various stages of a product's life cycle.
- Acquire insight into how price, marketing activities, and client fulfillment function within the framework of the product life cycle.
Verified Answer
Learning Objectives
- Identify variables that affect consumer behavior and market segmentation through various stages of a product's life cycle.
- Acquire insight into how price, marketing activities, and client fulfillment function within the framework of the product life cycle.
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