Petterson Bikes sells the same bikes globally, but it uses different advertisements based on the country and culture. This is an example of

A) cultural shift.
B) glocalization.
C) ethnic sensitivity.
D) promotional flex.
E) unethical marketing practices.

Glocalization

The practice of conducting business according to both local and global considerations, blending global strategies with local adaptations.

Cultural Sensitivity

Awareness and respect for cultural differences, playing a crucial role in effective communication and interaction in diverse environments.

Advertisements

Notices, visuals, or audio messages intended to promote or sell a product, service, or idea through various media channels.