Chynna Hotels, a fast-food restaurant chain, has restaurants in 25 countries worldwide. It customizes its menu and creates experiences that appeal to regional tastes. Chynna Hotels has been able to build a level of brand loyalty across borders that would not have been possible with a standard, homogenous menu. At the same time, the restaurant chain has been able to maintain a level of standardization and built an international image that transcends cultural barriers. Given this information, it can be said that Chynna Hotels has adopted a(n) _____.

A) arbitrage strategy
B) dumping strategy
C) glocalization strategy
D) skimming strategy

Question

Nikki Allen · Accepted Answer

Final Answer : C, Explanation :  Chynna Hotels has adopted a glocalization strategy by customizing its menu to appeal to regional tastes while maintaining a level of standardization to build an international brand, effectively combining global and local strategies.

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