Asked by Ashley Fondeur on Jun 06, 2024
Verified
China has three main languages, and many more dialects. This presents a challenge to developing a global ________ strategy.
A) communication
B) product
C) cultural
D) distribution
E) pricing
Global Communication Strategy
A plan for managing and deploying communications across international borders, taking cultural and linguistic differences into account.
Languages
Systems of spoken, written, or gestural symbols and signs used by humans to communicate thoughts, ideas, and emotions.
Dialects
are variations of a language that are specific to a certain region or social group, including differences in vocabulary, grammar, and pronunciation.
- Examine the influence of sociocultural elements on global marketing beyond the realm of advertising.
- Comprehend the necessity of local adaptation (glocalization) for effective product design and communication in marketing.
Verified Answer
Learning Objectives
- Examine the influence of sociocultural elements on global marketing beyond the realm of advertising.
- Comprehend the necessity of local adaptation (glocalization) for effective product design and communication in marketing.
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