In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ________ strategy.

A) communication
B) product
C) cultural
D) distribution
E) pricing

State Control

The extent to which a government exercises authority and regulatory powers over economic and social policies within its territory.

Global Communication Strategy

A coordinated approach to managing and delivering a company's message to its international audience, ensuring consistency across diverse markets.

Media

Represents the various channels of communication, including print, digital, broadcast, and social platforms, used to disseminate information and content.