Asked by Joshua Rieser on Jul 04, 2024
Verified
One key feature of the value of a strong brand is that
A) it can protect the firm from competition.
B) it no longer needs to be supported by advertising and promotion.
C) if it becomes a generic name, the brand is worth even more.
D) it cannot be successfully imitated by a retailer's own brand.
E) competitors will typically abandon a sector altogether rather than compete.
Protects From Competition
Strategies or practices implemented by a company to safeguard its market position and reduce the impact of rivals.
Strong Brand
A brand that has achieved high levels of recognition, loyalty, and trust among consumers, contributing to a competitive advantage in the marketplace.
- Become familiar with the pivotal importance of brand equity, consciousness, and associations in marketing practices.
Verified Answer
MA
Mohammad AbudoolahJul 11, 2024
Final Answer :
A
Explanation :
A strong brand can create a competitive advantage that can make it difficult for competitors to enter the market or gain market share. This protection can come in the form of customer loyalty, reputation, and recognition.
Learning Objectives
- Become familiar with the pivotal importance of brand equity, consciousness, and associations in marketing practices.