Once a campaign has successfully engaged publics,stewardship considerations help to ensure a healthy ongoing relationship with them.

Stewardship considerations are crucial for maintaining a positive relationship with the public after a successful campaign has engaged them. It involves ongoing efforts to listen, communicate, and respond to the needs and concerns of the publics, as well as being transparent and accountable in all interactions. By practicing good stewardship, organizations can build trust and credibility over time, which is essential for long-term success.