Oliver is conducting market research for a large pharmaceutical company. During discussions with study participants they are concerned about who will see their response. What should Oliver discuss with the participants in order to help ease their concerns?

A) companies will cease to do research.
B) how the company performs data visualization.
C) the company's ethical guidelines.
D) individuals will be less willing to participate in research.
E) research results will be suspect.

Question

khate estrada · Accepted Answer

Final Answer : C, Explanation :  Oliver should discuss the company's ethical guidelines, which likely include confidentiality measures and how personal data is protected, to reassure participants about the privacy and security of their responses.

Definitions

Learning Objectives

Learning Objectives

Related questions