Asked by Hamish Harries on Aug 01, 2024
Verified
In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
A) flanking
B) remarketing
C) cyber stalking
D) stealth advertising
E) market shifting
Behaviorally Targeted
Advertising or content delivery aimed at individuals based on their observed behaviors and preferences.
Remarketing
A digital marketing strategy that involves targeting ads to users who have previously visited a website, aiming to encourage them to return and complete a purchase or action.
Online Shopper
An individual who purchases goods or services over the internet.
- Perceive the ethical intricacies and legal requirements in marketing, with special attention to privacy, accuracy, and the fight against duplicitous practices.
Verified Answer
JZ
Jessica ZaragozaAug 05, 2024
Final Answer :
B
Explanation :
This is a clear description of remarketing, which is a practice where ads that are behaviorally targeted on one website follow a shopper when they move on to other websites. This is done with the aim of encouraging the shopper to return to the original website and complete a purchase. The other options (flanking, cyber stalking, stealth advertising, and market shifting) do not accurately describe this specific form of targeted advertising.
Learning Objectives
- Perceive the ethical intricacies and legal requirements in marketing, with special attention to privacy, accuracy, and the fight against duplicitous practices.
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