Asked by Christian DelaRosa on Aug 01, 2024
Verified
Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.
A) cyber stalking
B) crowdsourcing
C) social convergence
D) behavioral targeting
E) demographics
Behavioral Targeting
A marketing strategy that uses web user data to tailor advertisements and content to individuals' interests and behaviors.
Online Behavior
The actions or conduct of individuals on the internet, including social media interaction and browsing habits.
Website Visitors
Individuals who access and browse a website, potentially becoming customers, clients, or followers.
- Gain an appreciation for the ethical issues and legal mandates governing marketing, with a focus on privacy, truthfulness, and the prevention of misleading conduct.
Verified Answer
Learning Objectives
- Gain an appreciation for the ethical issues and legal mandates governing marketing, with a focus on privacy, truthfulness, and the prevention of misleading conduct.
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