Determining what default privacy settings should be built into a company website is an ethical issue that relates to the product element of the marketing mix.

Default Privacy Settings

The standard privacy configurations applied to software, applications, or online services that determine data sharing and access control.

Ethical Issue

A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right or wrong.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined by the four Ps: product, price, place, and promotion.