Asked by Shalara Santana on Jul 20, 2024
Verified
Not knowing the roles of key players in the buying process could cause a sales representative to
A) bid too high a quantity.
B) fail the vendor analysis.
C) respond to an RFP too quickly.
D) waste time and alienate people.
E) misdirect his or her product.
RFP
Request for Proposal, a document issued by an organization soliciting proposals from vendors for the procurement of a product or service, as part of the procurement process.
Sales Representative
An individual who represents a company's products or services, aiming to persuade potential buyers to make a purchase.
Alienate People
To cause individuals to feel isolated or estranged, often as a result of actions or policies that are perceived as unfriendly or unrelatable.
- Comprehend the tactics involved in marketing and sales targeted at business entities.
Verified Answer
VB
valerie BelloJul 22, 2024
Final Answer :
D
Explanation :
Not knowing the roles of key players in the buying process could lead to wasting time and possibly alienating those involved. It’s important for a sales representative to understand who the decision-makers are, who the influencers are, and who the gatekeepers are, in order to effectively navigate the buying process and build relationships with the individuals involved.
Learning Objectives
- Comprehend the tactics involved in marketing and sales targeted at business entities.