Asked by Marie Currier on Mar 10, 2024



When comparing the various communication channels available to marketing professionals, it becomes apparent that

A) consumers prefer advertising over other channels.
B) no single channel is better than another channel.
C) public relations is the least expensive, but the most successful.
D) personal selling is the most expensive and the least successful.
E) online marketing is taking the place of advertising and public relations.

Communication Channels

The mediums through which information is transmitted from a sender to a receiver, including digital, print, and verbal forms.

Marketing Professionals

Individuals who work to promote, sell, and distribute products or services to customers.

Personal Selling

A direct form of selling where salespeople interact face-to-face with the customers to explain and sell their products or services.

  • Appreciate the intricacies of connecting with the intended audience using marketing communications in a heterogeneous media setting.
  • Assess how advertising contributes to the recognition of products and the elicitation of interest.

Verified Answer

Tyler Schramel

Mar 10, 2024

Final Answer :
Explanation :
Each communication channel has its own strengths and weaknesses, making it difficult to determine which one is best. It ultimately depends on the specific goals and target audience of the marketing campaign. There is no single channel that is universally better than another.