Meredith is assessing market growth, market competitiveness, and market access for each segment she has identified. Meredith is assessing the ________ of each potential market segment.

A) substance
B) responsiveness
C) identification
D) reach
E) profitability

Market Competitiveness

The ability of a company or product to compete effectively in the marketplace based on factors like price, quality, and innovation.

Market Access

The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.