Target market selection should most likely NOT be based on ________.

A) segment rivalries
B) strategic objectives
C) core competences
D) economies of scope

Segment rivalries are not a constructive basis for selecting a target market. Effective target market selection should be grounded in understanding the company's strategic objectives, core competences, and how it can leverage economies of scope or scale to serve the market efficiently. Segment rivalries, on the other hand, focus on competition rather than the company's internal strengths or market opportunities, which can lead to choosing markets based on competitive dynamics rather than strategic fit or potential for value creation.