Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn't large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?

A) substantial
B) responsive
C) profitable
D) reachable
E) realistic

Segment Attractiveness

Refers to the degree to which a market segment is considered desirable or viable for investment or marketing focus based on factors like size, profitability, and competition.

Market Segment

A specific group of potential consumers identified within a broader market based on shared characteristics or needs.

Substantial

Something of considerable importance, size, or worth.