Bethany is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Bethany is concerned with whether the segment is

A) substantial.
B) responsive.
C) profitable.
D) reachable.
E) identifiable.

Buying Power

The capacity of individuals or groups to purchase goods and services, often influenced by income, credit, and economic conditions.

Market Segment

A group of consumers or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Dog Grooming

The process of cleaning and hygienic care for dogs, often involving hair trimming, nail clipping, and bathing.