Marketing executives appear to believe that salespeople lie from time to time during sales calls. The reason executives believe this occurs is due to what cause?

A) SMEI guidelines
B) the changing sales environment
C) sales forecasting
D) the pressure to meet sales goals
E) social media

Sales Forecasting

A form of research that estimates how much of a product will sell over a given period of time.

SMEI Guidelines

Standards and best practices established by the Sales and Marketing Executives International to guide professionals in ethical and effective sales and marketing strategies.

Sales Goals

The target figures set by a business or a sales team to guide performance and measure success.