Asked by Aishah Lanay on Feb 18, 2024

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Marian is developing a customer journey map for the new food truck she is introducing in the neighborhood.Of the following,which would be the first touchpoint in her customer journey map?

A) when the customer receives a flyer in the mail announcing the food truck
B) the first time a customer tastes the food from the food truck
C) when the customer visually sees the food truck for the first time
D) when the customer leaves their first review online about the food truck
  • Identifying the different touchpoints in a customer journey
  • Analyzing the sequence of touchpoints in a customer journey map
  • Understanding the importance of touchpoints in a customer journey map
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Stephanie Sidun

Feb 18, 2024

Final Answer :
A
Explanation :
The first touchpoint in a customer journey map is when the customer first becomes aware of the service or product, which in this case would be when they receive a flyer in the mail announcing the food truck.