Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?

A) The use of multiple marketing delivery methods is advantageous.
B) Long-term relationships with customers are best nurtured through sales promotion.
C) Long-term relationships with customers are best nurtured through public relations.
D) Short-term relationships with customers are more profitable than long-term relationships with customers.

Integrated marketing communications (IMC) involves the use of multiple delivery methods such as advertising, sales promotion, public relations, direct marketing, and personal selling to communicate a consistent message to target customers. Therefore, management of a company that follows the IMC principle would most likely believe that the use of multiple marketing delivery methods is advantageous.

B) Long-term relationships with customers are best nurtured through sales promotion: This statement is incorrect because sales promotion is a short-term tactic aimed at boosting sales, and it may not necessarily lead to long-term customer relationships.

C) Long-term relationships with customers are best nurtured through public relations: Although maintaining good public relations can help establish a positive brand image and customer trust, it is not the only strategy for building long-term customer relationships. Other methods such as delivering superior customer service, offering quality products, and engaging customers through social media can also help build long-term relationships.

D) Short-term relationships with customers are more profitable than long-term relationships with customers: This statement is also incorrect because long-term customer relationships can lead to repeat business, increased customer loyalty, positive word-of-mouth recommendations, and reduced marketing costs, all of which can result in higher profits for the company.