In order to be the most effective,an integrated marketing communications campaign should most likely ________.

A) appeal to a niche market
B) divide the media budget equally
C) convey a strong and consistent message
D) implement multiple strategic objectives

A strong and consistent message is a key component of an integrated marketing communications campaign. This ensures that all elements of the campaign work together to deliver a clear and unified message to consumers. Appealing to a niche market and implementing multiple strategic objectives can also be important, but without a consistent message, the campaign will not be as effective. Dividing the media budget equally may not be the most effective strategy, as some media channels may be more effective than others.