Asked by Dorthie Brown on Jun 25, 2024
Verified
If a marketer wants to increase involvement from their consumers, one of the best ways is to actually get them involved in the information process. One way of doing this is through:
A) sentiment analysis.
B) crowdsourcing.
C) opinion mining.
D) novel stimuli.
Crowdsourcing
Crowdsourcing involves obtaining information, ideas, or content by soliciting contributions from a large group of people, particularly from an online community, rather than from traditional employees or suppliers.
- Detail the range of factors, from personal characteristics to environmental aspects, that augment or trigger consumer engagement.
- Differentiate between types of consumer involvement and their implications for marketing practice.
Verified Answer
AS
Amirul ShahiranJun 29, 2024
Final Answer :
B
Explanation :
Crowdsourcing involves engaging a large group of people to contribute ideas, feedback, or content, directly involving consumers in the information process and increasing their involvement.
Learning Objectives
- Detail the range of factors, from personal characteristics to environmental aspects, that augment or trigger consumer engagement.
- Differentiate between types of consumer involvement and their implications for marketing practice.