Asked by Megan Green on Jul 20, 2024
Verified
In a(n) ________ situation, the buyer has purchased a similar product in the past but has decided to change some specifications.
A) new buy
B) modified rebuy
C) straight rebuy
D) adapted buy
E) generic buy
Modified Rebuy
A purchasing situation in which a company buys goods that have been previously purchased but requires some modification or change to specifications, suppliers, or terms.
Similar Product
A product that has characteristics or features that are alike when compared to another product.
- Obtain knowledge of the various scenarios in B2B purchasing and their particular distinctions.
Verified Answer
MD
Maggie DonohueJul 21, 2024
Final Answer :
B
Explanation :
In a modified rebuy situation, the buyer has purchased a similar product in the past but wants to change some specifications, such as the price, quality, features, or supplier. The buyer evaluates multiple options and may reexamine the decision criteria. This type of buying situation is considered more complex than a straight rebuy or a generic buy.
Learning Objectives
- Obtain knowledge of the various scenarios in B2B purchasing and their particular distinctions.
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